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People love to make things complicated, but making money online is actually really simple. Whether you are selling your own product, promoting affiliate links, or making money from Adsense or “click flipping”, it all boils down to just two things: Conversions and Traffic.

Conversion

Conversion comes first. You need to have an offer that people want. That “offer” might be a product, or it might be an enticing advert (e.g. Google Adsense) that people want to click on. And you need some kind of presentation (such as a sales letter) that encourages them to take the action that you want them to take (eg buy the product or click on the advert).

In many ways this is the easiest part. Most people can put together a half decent website or sales letter that will make at least some money from their visitors.

Traffic

But then, of course, you need visitors. The more people that you can get to come to your site, the more money you will make; especially if those visitors re highly targeted. But, given the number of websites online: all competing for the same visitors, just how do you get more visitors to your site?

Well, there are just three ways that traffic comes to your site:

1. Visitors type your URL straight into their browser. That results from some sort of off-line promotion: it might be your business card, a radio advert, an article in a magazine or a conversation with a friend.
2. People click on a link. The hyperlink may be in an email they received (eg from a friend or from an ezine they subscribed to) or it may be on another website they have visited.
3. Or they do a search in the search engines, see your site in the listings, and click to visit you.

And that is it. There is no other way for them to get to your website.

How To Get Traffic

So, if we know that, how do we get more traffic? Easy:

1. Promote your Internet presence in all your offline promotional materials.
2. Get lots of people to put links to you on their website, and lots of people to send out emails with your links in them.
3. Get a top position in the search engines.

It sounds simple, but maybe it is not so easy. Just how do you achieve steps 2 and 3 without spending loads of cash or getting banned by the search engines?

To understand this, we need to think about how the search engines work. Again, it is much simpler than people say.

The Search Engines

Search engines want lots of people to use them. To achieve that, they strive to deliver relevant and up-to-date content to people who do a search through them. But how do they determine what is relevant to your search?

There are only two ways that they can achieve that:

1. They scan your site and, using very sophisticated algorithms, they determine what the subject matter of your website is. They also check how new or old it is, how recently it was updated and so on. These are all known as on-page or on-site factors. You have direct control over many of these factors when you set up your site.
2. They look at what other people write about your website. In doing so, they look at two factors: how many people have links to your site (and what those links say) and also how important is the site that links to your site. An important ‘authority’ site that points to you is worth more than a whole list of unimportant sites. They also consider how old the links that point to you are, and a number of other factors about the link and the context in which it is found.

At the same time, the search engines are constantly looking out for sites that try to fool them into thinking that they are more relevant or more popular than they really are. Which is why the so-called “black-hat” techniques quickly lose their effectiveness.

Getting To The Top

And so, to get to the top of the search engine lists you need to do two things:

1. You can optimize your on-page factors. There is plenty of information on the Internet and off it about how to do that. It is not difficult but, in itself, it is also not enough.
2. Get lots of high-quality, one-way, relevant links to your site from as many other ‘important’ sites as you can.

How do you get people to link to you?

This is the Big question.

1. Produce a fantastic site so that others just really want to tell others about your site.
2. Pay others to link to you – buy a text link, or offer an affiliate program.
3. Swap links with other websites – but reciprocal links are clearly not worth as much as one-way back-links and it is a lot of work to do this effectively anyway.
4. Provide them with fresh, unique content that adds value to their site in return for which they agree to post a back-link to you. Many sites are constantly looking for fresh, unique content. They get this content by traipsing through the article directories or by subscribing to article submission services.

So, if you send out articles to these directories, your articles will end up both on the directories themselves AND on the niche sites that pick up and use our articles. AND some of these sites are likely to be valuable “authority”-type sites. Of course, whether it is taken up and by whom, depends on the quality of your article.

As you can see, this last method is the simplest and most powerful. It gives you hundreds or thousands of one way links, from niche, relevant sites, all for free. All you need is some way to get a different, unique, article to each of those directories and ezine publishers. Which is, of course, what our software does.

But wait a minute! It doesn’t stop there. The real power behind this method comes when you use it regularly. Preferably at least once a week. Imagine getting 200 to 1800 new permanent one way links every week! By the end of a year, you could easily have 50,000 or more relevant, quality, one-way links to your site! And you can connect the submission process to a timer to put everything on autopilot!

That is the real power of this system’s software and that is why it beats every other traffic generation and SEO system out there.

Tags: advertising, affiliates, home business, internet, internet business, link popularity, marketing, online, promotion, publishing, sales, seo, webmasters