Top 7 Blogging Mistakes
Blogging is by far one of my favorite online marketing activities for online success. It’s a great way for me to share the tons of information I’ve learned about online marketing.
Blogging is not difficult, but it is easy to make some basic mistakes that will impact your results.
At a minimum, you should try to avoid these 7 common blogging mistakes:
Mistake #1: Not providing a visually appealing blog. It doesn’t have to be fancy, but make sure your font is easy to ready, your color scheme is appealing, and you have a clean layout.
Mistake #2: Making your content difficult to read by using long words, long sentences, and long paragraphs. Keep your sentences and paragraphs short. Also, use words and language that your target visitor will understand.
Your paragraphs should be 2-3 sentences long at most. Even if you end up with a paragraph break at a non-standard place, your blog will be easier on the eye and easier for your readers to read online. Long chunks of text are very difficult to read online.
Mistake #3: Writing in a boring, non-conversational style. The best approach is to pretend you are writing to a single person. That person should be your ideal prospect. Pretend you are having a conversation with them, one-on-one. And give your text personality by expressing your opinions.
Mistake #4: Not spell checking your articles before publishing them. Misspelled words are annoying to many people and will make you seem careless and uneducated.
Mistake #5: Only writing for search engines, not for your human visitors. If you use search engine optimization to get natural traffic from the search engines, make sure your article still reads well for your ultimate customer, your human visitors. It’s your human visitors that will buy from you, not the search engines! Only use keywords if they are appropriate and don’t negatively impact the readability of your article.
Mistake #6: Writing to make money, not because you like the topic. If you are passionate about your topic, it will come across in your writing and your readers will pick up on it.
Mistake #7: One-way dialogs. Try to engage your readers in discussion. Ask them to leave comments. Ask them what they think. Get them to think and share their thoughts.
That’s my quick list of 7 common blogging mistakes. Avoid these mistakes and create a blog that rocks!