How to Drive Traffic to Your Squeeze Page
The money is in the list. As an internet marketer, you know that building your email list is absolutely essential if you want to make money. There’s one key component to successfully building a list however: Getting traffic to your squeeze page. Some great ways to do this are PPC, article marketing and getting affiliates.
Pay Per Click Marketing
PPC marketing could be the most efficient means of driving traffic. It’s efficient because it is quick, as well as its tracking ability.
The goal with Pay Per Click marketing is to break even. You don’t need to make much of a profit, because you’re building your list. If you can get 100 people a day on your list and break even, you’re doing incredibly well.
The trick to Pay Per Click success is continual testing and improvement. It’s much easier to get something that’s almost working to work than it is to try and start over doing something completely new.
Article Marketing
Article marketing is a less expensive, but slower means of getting traffic to your website. When it comes to article marketing, you end up paying with time instead of cash.
This is how it works: You write some articles and submit them to all the article directories you can find. These directories are searched regularly so your content will quickly find itself indexed. Using good keywords and good SEO principles enables your articles to rank higher, providing you with more traffic.
When you are starting out with article marketing, it generally involves a lot of work for a bit of traffic. Sticking to it however will turn that little bit of traffic into much more over time.
Affiliate Marketing
Affiliate marketing has its own little secret, and it comes down to good statistics. You will find most experts in internet marketing will agree; it’s usually best to use AdWords or other similar marketing tactics to test your stats before you consider approaching any potential affiliates.
You can do a lot of refining using PPC. It’s usually best to do that refining before you approach your potential affiliates. Why? If an affiliate promotes your product and it doesn’t convert, your bridge is burned forever. On the other hand, if an affiliate promotes your product and it does convert, then they’ll likely keep promoting your product again and again.
Besides, unless your statistics are strong, you normally won’t be considered for big JV projects. The majority of the big names aren’t keen on doing business with first timers. There is more of a risk in that scenario of them losing money.
Nobody wants to use their traffic to test someone else’s marketing. You can’t expect your affiliates to want to send you traffic unless you can provide solid statistics on how your page converts.
Getting Squeeze Page Traffic
These are the three proven methods of getting traffic to your squeeze page: PPC, Article Marketing and Affiliate Marketing, but only once you’re ready. Keep in mind each of these methods alone has had their roll in the success of many businesses. Nobody said you need to do it all right. But you’ll be off to a great start if you excel in just one thing.