January 19th, 2010
by Justin Harrison
It is incorrect believe that the top search terms are good choices for keywords. This seems logical but it doesn’t take into account other competition. Picking keywords that match the advertiser’s business usually have more of an impact.
The use of special modifiers narrows the field a bit so that you will attract a higher quality audience. For example, use the term “flower gardening” instead of just “gardening” and you will eliminate the crowd that is more interested in vegetable gardening. “Perennial flower gardening” would be even more specific.
There isn’t much benefit to an advertiser if the receive many clicks but below average conversion rates. Viewers who are merely clicking on ads and not purchasing anything are only costing the advertiser money. Drawing more likely candidates requires well targeted keywords. This results in a better conversion rate and better ROI.
Creating keywords requires examining your web site and picking out the words and phrases that describe it. You should also look at other web sites in the same target market. Try to figure out why those sites are good or not and look at how they word their advertisements and content. If they are reaching the target market you should attempt to leverage their terms and phrases where possible.
It can also be helpful if you learn to think as a customer would. Google offers the recommendation to list all the things a customer might type into a search engine while looking for a certain product or service. Consider the possibility that there may be several different spellings for those words. As an example, foods which are low fat could also be called “light” or “lite”. Either spelling should be a keyword so that every potential customer is reached.
Keeping track of how effective a campaign is is a critical component. You can use Google’s conversion tracking tool along with Google Analytics to see how a campaign is doing. If you see advertisements that are not generating as much traffic as estimated try to make some changes. Then, keep watching the results to see if the change improved things.
October 31st, 2009
by Ahmad Hassam
Traffic is the lifeblood of any online business. If there are no visitors to your website, there will be no sales. It is as simple as that. One of the most important things that you need to learn in internet marketing is how to get massive targeted traffic to your site.
What is the best method of getting traffic? Some would say PPC. No doubt PPC is one of the fastest and quick methods of getting targeted traffic to your site. But do it wrongly and you will lose your shirt in paying the PPC cost. In my opinion, article marketing is one of the best methods to get targeted traffic to your site and it is free. The emphasis should be on getting targeted traffic specific to your niche. How do you get targeted traffic to your site? By writing informative articles!
Why article marketing works? The reason being people want good information! If you can provide people with useful and valuable information, they will keep on returning to you for more information. Article marketing worked ten years back when internet marketing was in its infancy. It works today and it will work for a very long time.
One of the advantages of article marketing is that it helps you build quality backlinks to your site. These backlinks get high value from the search engines. Search engines still count the number of quality backlinks to your site in determining its importance while ranking your site on its Search Engine Result Pages (SERPs).
Free Traffic System is a network of blogs that have achieved high PR on Google. You can join it free. Your article will be submitted to 30 different blogs related to your niche. Each article allows two backlinks in the body of the article. So each article submission gives you 60 quality backlinks.
These backlinks point towards your webpages through an anchor text. It is the anchor text that tells the search engine the keyword that you want to get ranked high. These backlinks are highly valued by Google as they are in the body of the article. The anchor text of the backlink is very important in Search Engine Optimization.
Every backlink is not important. Some have more value than the others. Backlinks from high PR sites related to the same niche of your site are given more importance by Google as compared to unrelated backlinks. Each article submission will help your webpage get ranked high on the particular SERP. Good ranking on a high traffic keyword means lots of free targeted traffic. So by submitting only 20 articles on the Free Traffic System you will get 1200 backlinks on high PR blogs. These 1200 backlinks will be enough to get you a PR of 3 on Google.
Free Traffic System has been developed by a group of savvy internet marketers who have a deep understanding of how Google Search Engine Algorithm works. You should take a look at the Free Traffic System. You lose nothing! Its free! I have been using the Free Traffic System for quite sometime now. I have used to get top 10 ranking on a number of high traffic keywords on Google.