The Right Domain Name
Without a domain name, a website becomes as lackluster as a book without a beautiful cover. An interesting domain name compels a web surfer to click on and explore the site further. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken.
Do you know the reason for this? The best domain name in the world is one with the relevant keywords embedded in them. It is very important to craft your domain name using suitable keywords. This article will show you how to do that.
Start by researching for a search engine optimized keyword that can be a part of your domain name. You can find immense help with a keyword analyzer to achieve this. One place to get them is through the search engines. Think of some keyword that summarizes your website in short and enter it into this tool. You will get many options from the analyzer for the keyword you have used.
Out of suggestions returned choose the options that better serve the purpose of your website. You must choose the keywords that are more specific to your site, because that way you have more chances of rising over the competition.
The time is now ripe to look for your domain name in reality. The company that provides domain names will let you know if a particular domain name is available. If not obtainable, you will at least get some recommendations. The most ideal way to benefit from this tool is to enter your chosen keyword first.
You will get other recommendations if this particular keyword is not available to use as the domain name. If a particular suggestion has your keyword in it and terminates with a .com, it will be good for you. If not, use your creativity.
Craft a domain name that contains your keyword in some way by using some filler words or numbers. Most people use ‘a’, ‘an’ and ‘the’ for such filtering purposes in their domain names. You get a good domain name, and you also get it indexed because the search engines will simply ignore such buffer words. Use numbers at the end of the phrase.
Below we describe what you must do if you get all else but not the .com suffix. If your keyword is extremely popular, another extension can be considered. Some such popular examples are .org, .net and even .biz. Another trick is to use a state or country extension in the domain name. It is much better for your business if you are number 5 in the Italian version of Google than if you are number 500 in America’s version of Google.
It is not quite difficult to choose a domain name that will be good for both your users as well as the search engines. The rest is governed by the analyzer tool. The last straw, when nothing else works, is to resort to the extensions.